"Fall in Love" with the all new Sweet Touch Grapefruit Fruit Beer and popular TV personality Lee Teng's very first record single.
Date:2017-07-20
A merry day to “Fall in Love”
(photo provided by Kaimay Trading)
Taiwanese best-selling fruit beer, Sweet Touch launched their all-new Grapefruit Fruit Beer in Singapore at an exclusive event where popular TV personality and Left Profile artiste, Lee Teng, also premiered his very first record single, a love duet titled Fall in Love live. Michelle Chong, movie director and actress, made a special appearance to congratulate both Sweet Touch and her artiste.
As the tale goes, Fruit and Beer embraced in a blissful relationship and blossomed into an endearing love affair to create history with their union. And an ambrosia was born – Sweet Touch Fruit Beer, which challenges conventional beer culture and tastes.
Sweet Touch Fruit Beer was introduced to Singapore in 2012 by Kaimay Trading and immediately won the hearts of ladies and light beer lovers with its refreshing balance. Sweet Touch features easy-drinking fruit beers with an excellent fruity aroma and a balanced dry sweetness. What’s unique is that it contains more than 9% real fruit juice, with a low alcohol content of only 3.5%. This leaves a mellow palate and crisp finish, paired with a fresh and fruity bouquet, thus eliminating the harsh bitterness experienced in normal beers.
(photo provided by Kaimay Trading)
In search of an invigorating brew, Sweet Touch developed a lager beer with a citrusy twist - the Grapefruit Fruit Beer. The grapefruit zest complements the underlying beer, creating a refreshing beverage that keeps your taste buds fresh and alert. Fans will now be able to try the new Grapefruit flavour in Singapore, which complements the two popular flavours, White Grape and Lychee, both currently available here.
It's precisely this common Taiwan-Singapore history that Sweet Touch and Lee Teng share which allowed this collaboration to come to fruition. Born in Taiwan and bred in Singapore, Lee Teng has endeared himself to Singaporeans to become a household name as an award-winning effectively bilingual host and personality. He has since ventured back to Taiwan periodically to make his mark in their entertainment industry, and has hosted many highly-rated shows there. His keen sense of fashion and business has led to successful collaborations with Taiwanese stars like Jay Chou and Show Luo. Not one to rest on his laurels, he focused on his passion for singing in 2017, flying to Taiwan amidst his busy schedule to prepare for his debut single; the result is a melodic love duet, with a light tempo and catchy tune, Fall In Love, written by award-winning Taiwanese singer-songwriter, Ric Jan. The song is available on iTunes for download in Singapore and Taiwan.
"It's my first foray into singing and I'm honoured to launch my song in Singapore together with Sweet Touch Grapefruit Fruit Beer because I've always loved the uniqueness of Sweet Touch Fruit Beer! Listening to my song, Fall In Love, is like drinking Sweet Touch Grapefruit Fruit Beer: feels sweet and heady!" says Lee Teng.
(photo provided by Kaimay Trading)
Sweet Touch Fruit Beer
Backed by over a century of experience, Sweet Touch Fruit Beer is brewed by the Taiwan Tobacco and Liquor Corporation (TTL) using Ponlai Rice (Formosa Rice), to create its trademark distinctive smooth taste. Lychees, white grapes and grapefruits are then respectively imbued and fermented into the beer, creating a unique range of fruit beers. It pairs perfectly with Asian and western cuisines, surprising you with its zesty taste, evoking feelings of summer passion and seducing you with its subtlety.
(photo provided by Kaimay Trading)